I speak often with clients on the topic of content marketing. I recently had a chance to go through my presentations and cull some of the most salient points related to this topic. I hope the following ideas, concepts, and strategies will inspire you to further develop your online content.
—Jon Wollenhaupt, President, Go Launch Marketing
Content Marketing Helps Your Prospects Make Purchasing Decisions
Online content should be developed with the strategic purpose of giving empowered buyers the answers they need to make purchase decisions. This pretty much says it all. Content Marketing is defined as “The practice of creating and distributing content that is informative and helpful to potential customers.” Good content then directs those customers back to your college website, where you can capture and nurture leads. Successful content marketing creates positive associations with your brand. The online content you develop gives empowered buyers who are searching for solutions online the answers they need to make purchase decisions.
Customer-oriented Content That Feeds Your Online Channels and Search Engines
- Success Stories
- Cases Studies
- Industry Articles
- Presentations
- Client Endorsements
- Videos
- Testimonials
- Pod Casts
Content Marketing Should be at the Core of Your Inbound and Outbound Marketing Strategies
Content development, social media campaigns, and outbound marketing (e.g. email marketing) are all inexorable related and strategically complimentary. SEO and content marketing now go hand-in-hand; better, more frequent content will attract links, shares, and other brand-building signals that will boost rankings. The content you develop should be aligned with your brand’s core messaging or objectives; it should effectively build & support your brand in the eyes of your audience. Your content should directly address your target audience’s needs and interests. This will allow you to attract their attention and trust.
Content Developed by Go Launch Marketing for Higher Education Clients
- Profiles in Project Management: Idea Mapping – Surviving the “Accidental” Project Manager Role – Bellevue College/Tombolo Institute
- Developing Employee Training Programs That Meet Organizational Goals – Bellevue College/Tombolo Institute
- Taking a Hard Look at Soft Skills in the Tech Industry – Bellevue College/Tombolo Institute
- The Rise of Online Learning – Bellevue College/Tombolo Institute
- Interview with Albert Lewis, Jr., M.Ed, Vice President of Economic & Workforce Development, Bellevue College/Tombolo Institute
- The Value of IT Certifications – Bellevue College/Tombolo Institute
- Digital Badges now issued for certificate program completions –Bellevue College/Tombolo Institute
- Chaffey College InTech Center Collaborates with Victor Valley College in the Development of New High Desert Training Center – Chaffey College InTech Center
- Chaffey College’s InTech Center Seeds Industrial Mechanic Talent Pipeline for PepsiCo/Frito Lay – Chaffey College InTech Center
- California Community College Helps Aerospace Manufacturing Company Stay Skilled and Competitive – El Camino College
- Emerging Leaders Institute Responds to Business Need for Leadership Development and Employee Engagement Training – Merced College
- College of the Sequoias Provides Employee Training That Helps Keep Production Rolling at Legendary Swedish Bakery – College of the Sequoias
- California Community Colleges—Responding to the Workplace Education and Training Needs of the State’s Dynamic Agriculture and Food Industries – College of the Sequoias
- Uniquely Abled Academy Training Program Provides Underserved Workforce Segment With Valuable Job Skills – College of the Canyons
- Mira Costa Community College Responds to the Workforce Training Needs of San Diego County’s Burgeoning Blue-Tech Sector – Mira Costa Community College
- California Community Colleges—Providing Education and Training That Improves Workforce Performance – Statewide California Community College System
- Community Colleges Collaborate to Meet the Clean Energy Training Needs of California’s Transportation Industry – Statewide California Community College System
- Soft Skills Training: Assessing the Need and Determining the Value – An Interview with Jack Phillips Ph.D, Chairman, ROI Institute – Statewide California Community College System
- Cyber Security Regulations & GDPR Compliance – What California Manufacturers Need to Know – Statewide California Community College System
- Learning Styles and the Multigenerational Workforce – Statewide California Community College System
- The Learning Organization: The Hunt for the Right Mix of Learning – Statewide California Community College System
- OSHA Training Improves Workplace Safety – Statewide California Community College System
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