Online Marketing and SEO

  • SEO–optimized website development
  • On-page SEO consulting and implementation
  • Website audits and reporting
  • Backlink and referring domain reporting
  • Keyword research
    • Identify optimal keywords for SEO
    • Determine optimal phrase matches and related keywords
    • Determine appropriate mix of long-tail and broad match keywords
  • Inbound and outbound marketing strategies

Marketing Communications Strategy

Go Launch Marketing Founder Jon Wollenhaupt has more than 20 years of experience helping companies develop and implement marketing communications programs that build brand awareness and generate leads.

He has seven of experience helping community college workforce development units with planning and strategy for:

  • Brand development
  • Launch planning for new training units
  • Positioning and key message development
  • Promotions for training classes, pubic events, and apprenticeship programs
  • Social media campaigns
  • Online marketing
  • Email marketing

Website Design and Development

We have extensive experience helping workforce development/contract training units launch new websites that are optimized for search engines and visitor experience. Our expertise includes:

  • Design of customized WordPress websites
  • Graphic design for hero image, infographics, charts and graphs, icons, and site motif
  • Theme development for main organizational website and a responsive, mobile-friendly version
  • CTA strategy for email signups, event and class registration, and informational downloads
  • Integration with event calendars, online registration, and HubSpot
  • Web hosting and security consultation

Creative and Branding

  • Corporate and product/services identities/logos
  • Website graphics
  • Collateral and promotional materials
  • Online and print advertisements
  • Infographics
  • See examples of our work

Content Development

We help our clients with written content development for:

  • Websites
  • Blogs
  • Customer success stories
  • Industry articles
  • Case studies
  • Email campaigns

Meeting and Conference Planning

Go Launch Marketing provides an extensive range of meeting management services, from event design to site selection, contract negotiation, and program logistics. Our extensive experience enables us to recommend hotels or resorts that deliver the appropriate level of service and ambience for corporate meetings of all types and budgets.

Our lead meeting planner, Donna Valentine, has more than 20 years of experience managing and producing high-profile meetings and events for:

  • Boards of directors
  • Annual conferences
  • Investor and portfolio partner meetings
  • Media events
  • Sales meetings and recognition events
  • Recruiting events
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